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In Jia Tian's memory, we are committed to upholding her values and her vision of crafting simple, sustainable, quality and natural products.
She prioritised zero waste at Rough Beauty. She used eco-friendly packaging and introduced refills at Rough Beauty, encouraging customers to be part of a greener future.
She was kind to animals, showing empathy for their fragile lives. Her love for cats led her to adopt three street cats, and she named one of Rough Beauty's soap after her third cat, Mari. She was a regular donor to various cat rescuers and organizations.
Jia Tian cared deeply about others. Seeing her grandmothers age and struggle with dementia inspired her to find ways to make their elderly years better. She also championed the importance of strong community support for caregivers in similar situations.